1. LEGITIMATE INTERESTS ASSESSMENT (LIMITED COMPANIES ONLY)
 

LEGITIMATE INTERESTS ASSESSMENT (LIA)

Organisation: Automotivate Leasing Limited
Date: 01/012/2026
Review Date: 31/12/2026
Responsible Person: [Dominic Ilbury / Director]

Processing Activity: Direct email marketing to UK Limited Companies regarding commercial vehicle sales and finance solutions.
 

1. PURPOSE TEST

What is the legitimate interest?

Automotivate Leasing Limited supplies and finances commercial vehicles to UK businesses operating fleet vehicles. We contact Limited Companies to:

• Offer commercial vehicle supply solutions

• Provide business vehicle finance

• Support fleet replacement or expansion

• Inform companies about regulatory or cost-saving vehicle updates
   

Our legitimate interest is business growth through proportionate B2B marketing within our sector.
 

Why is this legitimate?

• We operate in the commercial vehicle sector.

• We market strictly to Limited Companies (corporate subscribers).

• The services offered are directly relevant to fleet-operating businesses.

• B2B marketing is standard commercial practice.
   

2. NECESSITY TEST

Is email necessary?

Yes.

• Email is a standard B2B communication method.

• It is low-cost, proportionate and minimally intrusive.

• It allows recipients to easily ignore, delete, or unsubscribe.
   

What data is processed?

• Business name

• Business email address (corporate domain only)

• Contact name (where available)

• Job title (e.g., Fleet Manager, Director)
   

We do not:
 

• Use private email addresses (e.g., Gmail, Hotmail)

• Target sole traders or partnerships

• Process special category data

• Conduct intrusive profiling
   

3. BALANCING TEST

Reasonable Expectations

Limited Companies operating fleet vehicles can reasonably expect to receive relevant B2B marketing relating to:
 

• Fleet replacement

• Vehicle acquisition

• Business finance

• Industry updates
   

The communication is directly relevant to their commercial activity.
 

Impact Assessment

Risk level: Low
 

• Corporate contact details only

• No sensitive data

• No behavioural profiling

• No automated decision-making

• Limited email frequency

• Clear opt-out in every email
   

Safeguards
 

• Limited Companies only (Companies House verified where applicable)

• Corporate email domains only

• Clear sender identity

• Full company details included

• Unsubscribe link in every email

• Immediate suppression list processing

• Data reviewed and cleansed regularly
   

PECR POSITION

Under the UK Privacy and Electronic Communications Regulations (PECR):
 

• Marketing emails to corporate subscribers (Limited Companies) are permitted.

• All emails include clear identification and opt-out.

• Sole traders and partnerships are excluded.
   

CONCLUSION

Processing is lawful under:
 

Article 6(1)(f) UK GDPR – Legitimate Interests
 

The interests of [Your Company Name Ltd] are not overridden by the rights and freedoms of the data subjects.
 

Approved by: Dominic Ilbury, Director
Date: 01/01/2026